Working on the frontier of public relations, innovation policy and startup ecosystem-building, I learnt that anything related to communications does not weigh equally with fundraising, talent acquisition or product-building on…

Many livelihoods were severely affected overnight when movement control orders caused by COVID-19 struck Africa’s vast informal sector. What needs to happen to help this sector of entrepreneurs to get back on their feet, stabilize and grow?   In…

The 36th President of the United States, Lyndon Johnson, famously said that, “If you’re not listening, you’re not learning”. It may be a statement of the obvious – but in…

In this article, we are interviewing Jeune Afrique’s Nadoun Coulibaly, who discusses the incredible changes taking place in the economy of Burkina Faso and how SMEs are playing an ever-greater…

Over the last few years, social media use by corporations across the African continent has skyrocketed, changing the way in which brands can boost their interactions online. Decision makers now…

A Forbes headline caught my eye earlier this year: Why Africa has the ability to leapfrog the rest of the world with innovation. I read it again. The powerful message…

The age-old saying ‘time flies when you’re having fun’ couldn’t be more appropriate for my first 100 days at Djembe Consultants. Coming from a psychology background, public relations and communications…