Catalyzing West African SMEs

The West Africa SMEs program was initiated by the International Islamic Trade Finance Corporation (ITFC) to bridge the substantial trade finance gap at the SME level within the region by providing financing lines, capacity building and advisory services to partner banks and SMEs in the West African Economic and Monetary Union (WAEMU) nations.

Strategic Execution by Djembe

  • Launched a concerted media campaign targeting West African, Pan-African and international media. The outreach comprised of press announcements, thought leadership article placements, and high-level interviews
  • Implemented social media outreach with engaging content including SMEs and partners testimonials, short videos, infographics, and more
  • Developed an exclusive Documentary for the WAEMU region via Afrique Media TV. Djembe led the filming on ground in Burkina Faso and conducted all partner and SME interviews
  • Developed case study content for the client to present to the internal the Board

Leave a Reply