On a journey in the northern belt of Ghana, through the savannah stretching from Sawla to Damango, one discovers an innovative spark that has redefined the landscape of logistics in Ghana’s Northern regions. Strait Research indicated that the African last-mile delivery market is poised to reach an impressive USD 2.35 billion in value, boasting a compelling Compound Annual Growth Rate of 8.45%. In fact, the World Bank has identified logistics as a pivotal contributor to a nation’s overall economic development (Arvis et al., 2016).
Alongside other actors striving to tackle Ghana’s logistics and delivery challenges, YomYom stands out with a clear mission – connecting Small and Medium-sized Enterprises (SMEs) to logistics solutions that are not only accessible but also affordable and sustainable. With ever-changing local and global trade dynamics, Yom Yom has evolved to serve every corner of Northern Ghana. We leverage technology and local knowledge to improve efficiency and reach. YomYom utilizes advancements in mobile tech for route optimization, real-time order tracking, and efficient management of deliveries. We also integrate local knowledge into our delivery processes to overcome potential hurdles presented by weather, local customs, and inconsistent addressing systems. Over the years, we have shown a steady growth trajectory and impact, noticeably contributing to easing trade constraints in rural Ghana by providing a reliable and efficient delivery service. Our history is marked by a commitment to overcoming the hurdles of distance, infrastructure, and resources, making us a crucial aspect of daily life for businesses and consumers.
We acknowledge the myriad challenges that persist in Africa, from our poor road infrastructure to limited technological access and unfavorable policies that often hinder the growth of startups. It would, however, be an understatement not to recognize that these challenges have consistently presented formidable obstacles that we confront head-on. Our unwavering team continues to demonstrate that the delivery sector in Africa is not merely surviving but thriving on resilience and adaptability. In the face of adversity, we have discovered that these challenges, once conquered, can be transformed into opportunities that drive progress and innovation.
Our approach is marked by our adaptability to the unique challenges presented by different regions. This adaptability is evident in our diversified delivery modes, which include the utilization of E-Bicycle vehicles and motorbikes. These vehicles are particularly suited for maneuvering through rugged terrain and remote locations, ensuring that goods reach their destinations efficiently. We have also harnessed the power of technology to enhance our services. This involves the constant utilization of digital tools for route optimization and real-time order tracking. Our online ordering system enables users to place orders with ease and monitor the progress of their deliveries in real time.
We collaborate with locals who possess a deep understanding of the layout of the land. Their expertise in navigation is invaluable in ensuring successful deliveries. Overcoming the challenges posed by vast distances and dispersed populations, YomYom strategically locates centralized distribution centers in the country. Wherever you are, we have a nearby center to serve you and deliver to you with happiness. These hubs serve as pivotal points from which goods are dispatched directly to customers, significantly reducing delivery times, and improving overall efficiency.
Our delivery services have sparked a profound transformation in rural Ghana. These services have not only streamlined access to essential goods, eliminating the need for arduous journeys, but have also catalyzed economic growth by expanding market reach and fostering local commerce. In addition to fostering prosperity, our expansion has created numerous job opportunities, both within the delivery service itself and in related industries. YomYom’s commitment extends to improving healthcare outcomes through the reliable delivery of medical supplies to remote areas. The introduction of a digital interface has not only enhanced logistical efficiency but has also paved the way for digital literacy and inclusion, a vital aspect of modern development in rural regions. YomYom Delivery is a driving force in reducing inequality and paving the path for sustainable progress in rural communities in Ghana and beyond.
Mohammed Iddi
Founder, YomYom
