Increasing Digital Footprint

As part of an integrated communications strategy, Djembe was tasked with increasing IPA’s digital footprint and amplifying its share of voice in the online innovation ecosystem through social media and influencer marketing campaigns.

Strategic Execution by Djembe

  • Development of a long term ORM strategy
  • Launch of an influencer marketing campaign:
    • Creation of an influencer database
    • Building of partnerships
    • Creation of influencer media toolkits
  • Design of 200+ branded visuals/videos
  • Creation of online forums on innovation in Africa
  • Drafting of editorial content, including 2,500+ social media posts
  • Live coverage and simulcast of the award ceremony on 10+ channels

KPIs

  • 70M+ online impressions
  • 350% social media followership growth
  • 140k engaged users
  • 8000+ registrations in 50 African countries

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