The pandemic that is so suddenly upon us has created challenges for every kind of organisation in the world. COVID-19’s impact is felt by many millions – from healthcare providers to office managers, aid workers on the front line, clerical staff, government workers, teachers, students, university professors, shop keepers and the many millions more who have already lost their jobs. For a growing number, friends and relatives have sadly lost their lives.

If ever there was a time to reach out to reassure clients – and to guide them on how to communicate with the people, firms and communities they serve – it is right now.

Maintaining communications during COVID-19 is essential

For most organisations, continuity is an important goal: but achieving that requires careful communications with a workforce that is working from home, with suppliers who need paying and a myriad of other interconnected stakeholders. Our job is to help our clients to provide their stakeholders with reassurance and the information they need to achieve business continuity whilst promoting renewed hope for the future.

We recognise that the level of uncertainty is high. But there are ways to provide hope where there is fear. This is why we are advising our clients to continue engaging with all of their stakeholders across Africa and all other markets they touch upon. This outreach must be comprehensive, completely transparent and authentic.

Putting aside the restrictions on events and social interaction, our experience has already shown that engaging with people during times of crisis – whatever the medium – builds trust.  In the coming days and weeks, we will share best practices and new creative engagement ideas that are sensitive to the situation while working towards reminding all of us that the pain and uncertainty of today will fade and a belief in the future will return.

It is good to see that Djembe clients are following our advice.  Below are some examples of general and COVID-19 initiatives that our clients are activating to ensure they are still part of the narrative on Africa.

We are clear: after causing much pain this global pandemic will pass. Until then, we must keep talking – no matter how far apart we are.

Client Initiatives

Client InitiativesClient News
July 28, 2020

International Islamic Trade Finance (ITFC) Launches Trade Development Fund (TDFD) to Support Intra-OIC Trade Initiatives

Initial US$50 million capital will provide grants to design and deliver trade development projects/initiatives The International Islamic Trade Finance Corporation (ITFC), member of the Islamic Development Bank (IsDB) Group, has…
Client InitiativesClient News
July 2, 2020

Honoris United Universities Welcomes Nile University of Nigeria to its Pan-African Network

Expansion into Nigeria marks a major milestone in Honoris’ mission to provide Education for Impact across the continent Honoris United Universities, Africa’s first and largest pan-African network of private higher…
Client InitiativesClient News
July 2, 2020

International Islamic Trade Finance Corporation Finances Afreximbank with US$200 Million COVID-19 Response Package for the Agriculture Sector in Sub Saharan Africa

Murabaha financing agreement delivers critical support for thousands of farmers exporting food commodities across the continent as COVID-19 impacts global food commodity prices The International Islamic Trade Finance Corporation (ITFC),…
Client InitiativesClient News
June 11, 2020

Scientists and Economists from Honoris United Universities In Global Selection for Lindau Nobel Laureate Meetings

The selection of eight young scientists and economists from the network represents the strengthening of ties between Honoris and Lindau Nobel Laureate Meetings in promoting research in Africa Honoris United…
Client InitiativesClient News
May 12, 2020


Platform to include COVID-19 assessment to test user knowledge and preparedness on the disease First of its kind in Ghana, My Digital Skills, will allow job seekers to assess their…
Client InitiativesClient News
May 11, 2020

ITFC: Safeguarding SME Resilience in the Face of a Global Pandemic

As global economic activity slows down with the reverberating outbreak of COVID-19, trade finance and development will play a far more important role than ever before in supporting SMEs to withstand the tides of…