Securing a Sovereign Host for Awards Event

Djembe was tasked with developing a comprehensive plan for the Innovation Prize for Africa’s (IPA) Francophone African Roadshow targeting Cote d’ivoire, Senegal and Togo. The roadshow’s dual objective was to secure a sovereign agreement to host the 2017 IPA Event and to introduce the Prize to the local innovation ecosystem supporters in order to obtain substantial sponsorships.

Djembe’s mandate was to create the country host agreement and develop a tiered sponsorship strategy while managing all critical aspects of the roadshow.

Strategic Execution by Djembe (In all Three Francophone Countries)

  • Conceptualized and implemented high-level government outreach plan including liaison with key government ministries prior to the roadshow commencing
  • Created and developed host country and sponsorship pitch collaterals including strategic direction, content generation and brand design
  • Met with Presidential Offices to ensure support of IPA at the highest level of government
  • Pitched and confirmed a series of government minster meetings in all three countries
  • Secured media partnership discussions for IPA introduction
  • Conducted four in-country media interviews to generate local coverage in tier-one media
  • Organized a series of meetings with key supporters of the local innovation ecosystem including prominent companies, investors, innovation Hubs and dignitaries
  • Hosted ‘pitch-a-thons’ at innovation Hubs for young entrepreneurs
  • Introduced IPA to critical suppliers including hotel chains, food and beverage suppliers and marketing production companies

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