Demonstrating Development Impact

Djembe was commissioned by the International Islamic Trade Finance Corporation (ITFC) to support its Africa Initiative strategy, commencing with its participation in the 2018 Rebranding Africa Forum (RAF) in Burkina Faso. The overarching aim was to showcase its role in supporting socio-economic development in African nations and facilitate greater cross-border trade between other OIC member nations.

This high-level event was used to showcase 10 years of investing in Africa and to highlight ITFC’s commitment to the future through key initiatives such as the West Africa SME program, which was launched during RAF.

Strategic Execution by Djembe

  • Secured media partners and managed the attendance of tier one Middle East and Pan-African media including CNBC Africa, The Middle East News Agency, and Jeune Afrique amongst others
  • Conducted Pan-African and international media engagement, resulting in 616 press clippings
  • Developed six thought leadership articles in Arabic, English and French promoting Arab-Africa trade
  • Developed digital content including two impact development videos to showcase the human impact of ITFC’s trade interventions in the West African cotton sector as well as SME development
  • On-ground coordination with event organizers including event management

Secured media partners and managed the attendance of tier one Middle East and Pan-African media including CNBC Africa, The Middle East News Agency, and Jeune Afrique amongst others

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