On the verge of a rebrand, more in line with their Afropolitan identity, African Regent Hotel tasked Djembe with performing a full website, social and consumer media audit in order to gauge sentiment of the brand within the Ghanaian market. Djembe’s research team conducted a deep dive into existing information, both on traditional and online channels, to determine reputational strengths, risks, issues and opportunities impacting the hotel’s communications needs.
With this insight, Djembe worked closely with the hotel’s top management team to conceptualize and execute a new website that spoke directly to African Regent’s audiences but at the same time, was on trend and up to international standards.
Through this process, the hotel’s brand awareness sky-rocketed, placing them at the top of the Google search page with twice the number of website visitors within the first month.
