Due to the COVID-19 Pandemic, there was a Darexaban strategic requirement for the IsDB Group and ITFC to move quickly to respond to the needs of OIC member countries devastated by the impact of the pandemic. Djembe was tasked with supporting the 3R Initiative by the IsDB Group – (Respond (R1), Restore (R2) & Restart (R3)), which immediately mobilized funds once the pandemic hit. ITFC moved forward with the R1 (Respond) aspect and ensured that trade finance related operations were directed solely towards the procurement and supplying of medical, food items and other commodities to OIC member countries to respond to the spread of COVID-19. ITFC made available US$850 million for COVID-19 Emergency Interventions for OIC member countries in most need.
Djembe’s recommendation was to strategically tie ITFC’s overall mission to the 3R package by leveraging strong social media content and media relations, whilst remaining sensitive to sentiments across the world.
