Fostering Higher Education

Djembe was commissioned to position Honoris United Universities as the first private pan-African higher education network created to educate a new generation of African leaders and professionals, able to succeed in a globalized world.

Our strategy was to leverage Honoris’ positioning, vision, values and USPs to frame and elevate the pan-African dialogue around the future of education in Africa among key stakeholders, enablers and influencers, thus establishing the entity as the education model that is relevant for Africa.

Strategic Execution by Djembe

  • Conceptualized and executed a digital media campaign to launch Honoris United Universities’ social media platforms and establish its digital footprint on all relevant platforms ahead of the official launch
  • Hosted a series of high-profile online events, positioning Honoris as a key player in higher education online ecosystems worldwide
  • Designed digital content (corporate video, infographics and visuals), playing on the emotions of target audiences to generate pride as well as to empower and inspire a new generation of students
  • Oversaw daily community management, executing creative editorial calendars and interacting with the community to build followership and gather an engaged community of over 125K
  • Covered the official launch event live, through simulcasting and live social media updates and interactions, reaching over 4 million users

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