Network International, the leading enabler of digital commerce across the Middle East and Africa, published research highlighting the key trends putting payment acceptance at an inflection point of growth in Africa. Network International seeks to support businesses across Africa in digital payment infrastructure to harness untapped opportunities.
As a direct result of Djembe’s strategy to disseminate the news across pan-African and local media in 12 target countries, 75 pieces of tier one coverage were secured with a further 850 hits on news website across the continent. Among the highest-ranking titles were CNBC Africa, Africanews and Venture Africa.
To supplement this, Djembe arranged and secured interviews with specific media in each market, including Daily News Egypt and How We Made It In Africa.