Securing Top-tier African Media Coverage

Network International, the leading enabler of digital commerce across the Middle East and Africa, published research highlighting the key trends putting payment acceptance at an inflection point of growth in Africa. Network International seeks to support businesses across Africa in digital payment infrastructure to harness untapped opportunities.

As a direct result of Djembe’s strategy to disseminate the news across pan-African and local media in 12 target countries, 75 pieces of tier one coverage were secured with a further 850 hits on news website across the continent. Among the highest-ranking titles were CNBC Africa, Africanews and Venture Africa.

To supplement this, Djembe arranged and secured interviews with specific media in each market, including Daily News Egypt and How We Made It In Africa.

Strategic Execution by Djembe

  • Djembe utilized its network of pan-African correspondents in leading titles to arrange interviews where topics were discussed in-depth
  • Further outreach through its network also allowed Djembe to target media in 12 markets, therefore putting this news into local outlets that hold high circulation numbers in each respective country
  • Prior to interviews, Djembe also supported Network International on key messaging, potential Q+A and overall delivery and execution of the successful media interviews

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