Demonstrating Collaborative Development Impact

For ITFC, which is a retainer Djembe client, one critical component ITFC African communications strategy is to leverage existing ITFC partners to further highlight ITFC’s role in specific collaborative projects. The OCP School Lab was launched in Senegal in November 2019 by OCP Africa, an organization established in 2016 to contribute to the sustainable development of African agriculture. The School Lab was launched to improve agriculture producers’ technical knowledge and productivity though better management of soil fertilization as a collaboration between ITFC and OCP Africa under the Arab-Africa Trade Bridges (AATB) Program.

Djembe’s recommendation was to strategically tie ITFC’s overall mission to the OCP School Lab as a means of showcasing ITFC’s development impact in the agriculture sector in Africa. Djembe leveraged strong media relations in place for ITFC to promote the launch of the School Lab as well as a tailored digital campaign aimed at generating a deeper understanding of the purpose.

Strategic Execution by Djembe

  • Managed event and international media management at launch event
  • Developed collateral and media materials e.g. media briefing documents, press releases and  social media content for the launch of the OCP School Lab
  • Engaged international, Pan-African and Pan-Arab media via thought leadership articles, interviews before, during and after the launch
  • Designed social media campaign assets including visuals, 1x 1-minute recap video and 1x 1m30s video showcasing impact

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