Strengthening Competitive Positioning in Unique Sector

RA International, one of Africa’s leading remote site service providers with a strong legacy in international post-conflict zones, was seeking to strengthen its positioning in the African mining and minerals sector. Djembe was commissioned to implement a 12-month reputation management program to build credibility and strengthen positioning amongst key business stakeholders and local communities.

Additionally, Djembe supported RA with targeted internal communications to recruit, engage and retain a workforce in some of Africa’s most challenging territories.

Strategic Execution by Djembe

  • Conducted messaging and positioning workshops with top RA executives to develop a messaging handbook for use by RA senior executives
  • Engaged international and Pan-African media via issues-related thought leadership articles and interviews
  • Developed branded tools such as infographics, employee testimonials and CEO quotes
  • Created social media content for RA’s business-critical community management program
  • Devised and implemented LinkedIn campaign for recruitment purposes including drafting of employee blogs and testimonials

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