Supporting Africa’s First Coding School For Girls

Soronko Academy is a social enterprise that provides young people especially women and girls, with skills to help prepare them for the future of work, bridge the gender gap in technology and become economically independent.

Djembe was tasked to develop a new website and implement a tailored media campaign, targeted at top-tier pan-African media houses to increase grants, drive student enrolment and overall, build on founder and CEO’s profile in the media.

Djembe used a repository of key journalists to place strategic articles covering women empowerment though tech skills, the importance of soft skills in training and the future of work, specifically for women. Media relations also included dissemination of press releases covering the Academy’s partnerships, in particular with the Mastercard Foundation.

Strategic Execution by Djembe

  • Conceptualized and executed a high-profile event to launch the world’s number one cosmetic brand, Maybelline New York, in Ghana and create maximum buzz and impact across multiple platforms and audiences
  • Conceptualized and launched the Go Purple campaign involving leading women in Ghana who promoted the Dark and Lovely hair range through digital and media activities to coincide with International Women’s Day
  • Organized a series of beauty workshops for professional women to showcase the Maybelline beauty range
  • Implemented a media engagement program consisting of media interviews, op-eds and media attendance to L’Oréal’s annual CSR initiative

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