Soronko Academy is a social enterprise that provides young people, especially women and girls, with skills to help prepare them for the future of work, bridge the gender gap in technology and become economically independent.
Djembe was tasked to develop a new website and implement a tailored media campaign, targeted at top-tier pan-African media houses to increase grant support, drive student enrolment and build on founder and CEO’s profile in the media.
Djembe leveraged key journalist relationships to place strategic articles covering women empowerment though tech skills, the importance of soft skills in training and the future of work, specifically for women. Media relations also included dissemination of press releases covering the Academy’s partnerships, in particular with the Mastercard Foundation.
