Empowering Women Through Fashion

Vlisco, the global leader in textiles loved by Africa women since 1846, has been supported by Djembe for over six years to raise awareness of its various initiatives in key markets including Ghana, Nigeria, Togo and the UK.

At the core of Vlisco’s mission is to empower women to not only look and feel good but to also support women in achieving their dreams. This is achieved through a series of initiatives including the Vlisco Ambassador Program and Vlisco Mentoring Program, which were conceptualized by Djembe.

Strategic Execution by Djembe

  • Conceptualized and executed a high-profile event to launch the world’s number one cosmetic brand, Maybelline New York, in Ghana and create maximum buzz and impact across multiple platforms and audiences
  • Conceptualized and launched the Go Purple campaign involving leading women in Ghana who promoted the Dark and Lovely hair range through digital and media activities to coincide with International Women’s Day
  • Organized a series of beauty workshops for professional women to showcase the Maybelline beauty range
  • Implemented a media engagement program consisting of media interviews, op-eds and media attendance to L’Oréal’s annual CSR initiative

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