Empowering Women Through Fashion

Vlisco, the global leader in textiles loved by Africa women since 1846, has been supported by Djembe for over six years to raise awareness of its various initiatives in key markets including Ghana, Nigeria, Togo and the UK.

At the core of Vlisco’s mission is to empower women to not only look and feel good but to also support women in achieving their dreams. This is achieved through a series of initiatives including the Vlisco Ambassador Program and Vlisco Mentoring Program, which were conceptualized by Djembe.

Strategic Execution by Djembe

  • Conceptualized two leading initiatives aimed at women which were initially launched in Ghana by Djembe before being rolled out to other Vlisco markets in Africa
  • Identified, secured and managed ambassadors to support the program
  • Implemented an extensive media outreach campaign to raise profile of the ambassadors and program via tier one local media
  • Secured speaking opportunities at relevant events to position ambassadors as thought leaders on women empowerment
  • Designed and organized a year-long mentoring program, with involvement of the ambassadors, to build the capacity of the younger generation of women in Africa
  • Implemented a series of social media campaigns to promote the mentoring program, the ambassadors/mentors and mentees
  • Organized a series of events to bring together members of the mentoring program, ambassadors and other leading local women to share knowledge and best practice

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