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November 14, 2024

From Mega to Mini: Why Micro and Nano Influencers Are Running the Show

The Macro-Influencer Era: When Bigger Wasn’t Always Better Remember when a single Instagram post from a macro-influencer could send a brand’s stock soaring? Ah, nostalgia. But let’s face it, those…
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July 23, 2024

Djembe Consultants Announces First Accelerate with Djembe Cohort

                           Inaugural Cohort Group Reflects MEA Ecosystem Diversity & Growth Potential   Djembe Consultants (Djembe), the MEA region’s…
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July 2, 2024

3 Things to Look out for Before you Hire a PR & Communications Agency in Africa and Middle East

Communications with the media and the public are crucial to public relations for the brand identity of companies. Hiring agencies offering the best PR and communications in the Middle East…
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June 25, 2024

Leveraging Strategic Communications to Build Business Growth in the Middle East

Leveraging strategic communications to build business growth in the Middle East involves understanding the unique cultural, social, and economic dynamics of the region while implementing effective communication strategies. This approach…
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June 6, 2024

6 Public Relations Trends in the Middle East

In the dynamic landscape of the Middle East, the field of public relations is undergoing a transformative evolution shaped by cultural nuances, technological advancements, and shifting consumer expectations. As businesses…
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June 3, 2024

5 Effective Ways to Drive Public Relations Strategies in the Middle East

Navigating the vibrant and complex landscape of the Middle East can be adventurous for any business. Integrating Public Relations, Public Affairs, Communications, and Reputation Management is crucial for those aiming…
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March 21, 2024

6 Ways Social Media Is Influencing Contemporary PR

In the fast-paced public relations (PR) landscape, social media has emerged as a transformative force, reshaping how companies connect with their target audience. The evolution of technology and communication platforms…
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February 28, 2024

Top 5 Public Relations Campaign Strategies in Africa

In Africa's dynamic and ever-evolving landscape, Public Relations (PR) plays a pivotal role in shaping perceptions, fostering connections, and driving socio-economic progress. As the continent navigates through diverse cultures, languages,…
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January 31, 2024

4 Qualities of a Global PR Firm in Africa and the Middle East Region

Business opportunities in Africa and the Middle East have continued to blossom in recent years. The region is increasingly becoming a reliable hub for established innovations and technological startups. And…
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January 19, 2024

Gaining Foothold in the African Markets with a PR and Communications Consultancy

Be it Africa or any other part of the world, public relations (PR) services are widely in demand. No wonder a PR and communications consultancy holds a major say in…
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January 11, 2024

10 Strategies for Organizations to Navigate Today’s Communication Challenges

In the rapidly advancing digital age, effective organizational communication has never been more critical. The different communication channels, diverse stakeholders, and the fast-paced nature of contemporary business environments present unique…
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December 21, 2023

8 Public Relations Trends to Look Out for in 2024

In the world of work, 2023 has been largely perceived as an annus mirabilis. For observers, the year will be remembered as one that consciously set in motion the future…
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December 15, 2023

How to leverage public relations for a positive brand image

Every brand needs a different persona. An experienced African PR Agency knows this and builds a communication strategy based on this concept. Given the evolving innovation and development in Africa, the scenarios…
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December 12, 2023

Lead by Example: Mastering the Art of Effective Leadership in Public Relations

In the fast-paced realm of public relations, effective leadership transcends mere preference—as it stands as an imperative for progress. Guiding a team within the PR domain demands a distinctive skill…
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November 25, 2023

5 Practical PR Steps That Will Help Strengthen Your Online Presence

Building a solid online presence should not only be for business purposes. It ought to be a necessary requirement for every online community member, whether you're a business proprietor, a social…
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November 21, 2023

8 Practical Tips to Drive Branding with PR in Africa 

An effective public relations strategy involves more than merely announcing a new product or holding a charity event. In Africa, driving branding with PR requires significant additional effort for the…
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November 9, 2023

5 Ways to Develop Effective PR Strategies for African Startups

Effective PR strategy is an all-encompassing and inescapable variable needed for accelerating growth in startups. Africa’s budding innovative ecosystem is increasingly aligning its frameworks towards the perspective—giving businesses and startups…
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November 6, 2023

Storytelling:Your Best Bet to Drive Sustainable Brand Growth

Storytelling is a powerful force that connects people most incredibly in everyday interactions. Human beings are storytelling creatures, and the most sustainable relationships around us are often formed when people…
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