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February 3, 2025

Celebrating 35 Years of Exceptional Leadership, Mitchell Prather’s Impact on Global Communications

In the dynamic world of public relations, where innovation and strategic thinking define success, Mitchell Prather stands as a model of excellence. As we mark 35 years of his illustrious…
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January 31, 2025

Top LinkedIn Tips to Boost the Effectiveness of Your PR Strategies in the MENA Region

In today’s digital age, LinkedIn is a game-changer for Public Relations (PR) professionals. For global PR firms in Africa, especially those working in the MENA region, leveraging LinkedIn can be…
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January 15, 2025

The Rise of Women Entrepreneurs in MENA: Driving Innovation and Development in Africa

Women business owners in the Middle East and North Africa (MENA) region are emerging as powerful agents of change. With increased access to education, digital tools, and government-backed initiatives, women…
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December 13, 2024

Would AI be the Game-Changer for PR in MENA

Imagine a world where AI handles all interactions with the media, quickly reads news releases, and figures out the best ways for people to talk to each other in the…
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December 5, 2024

Five Enduring PR Trends Shaping the Future of Communications

While businesses in Africa are gearing up for 2025, PR trends among companies have witnessed a strong influence of evolving technologies. The integration of AI has further transformed the way…
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November 14, 2024

The Rise of African Tech Hubs: How Strategic Communications Drive Success in a Digital Era

Introduction  Africa's digital economy is experiencing rapid growth, driven by vibrant tech hubs in cities like Accra, Lagos, Nairobi, Cairo, and Casablanca. These hubs act as innovation centers, fostering local…
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November 14, 2024

From Mega to Mini: Why Micro and Nano Influencers Are Running the Show

The Macro-Influencer Era: When Bigger Wasn’t Always Better Remember when a single Instagram post from a macro-influencer could send a brand’s stock soaring? Ah, nostalgia. But let’s face it, those…
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July 23, 2024

Djembe Consultants Announces First Accelerate with Djembe Cohort

                           Inaugural Cohort Group Reflects MEA Ecosystem Diversity & Growth Potential   Djembe Consultants (Djembe), the MEA region’s…
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July 2, 2024

3 Things to Look out for Before you Hire a PR & Communications Agency in Africa and Middle East

Communications with the media and the public are crucial to public relations for the brand identity of companies. Hiring agencies offering the best PR and communications in the Middle East…
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June 25, 2024

Leveraging Strategic Communications to Build Business Growth in the Middle East

Leveraging strategic communications to build business growth in the Middle East involves understanding the unique cultural, social, and economic dynamics of the region while implementing effective communication strategies. This approach…
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June 6, 2024

6 Public Relations Trends in the Middle East

In the dynamic landscape of the Middle East, the field of public relations is undergoing a transformative evolution shaped by cultural nuances, technological advancements, and shifting consumer expectations. As businesses…
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June 3, 2024

5 Effective Ways to Drive Public Relations Strategies in the Middle East

Navigating the vibrant and complex landscape of the Middle East can be adventurous for any business. Integrating Public Relations, Public Affairs, Communications, and Reputation Management is crucial for those aiming…
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March 21, 2024

6 Ways Social Media Is Influencing Contemporary PR

In the fast-paced public relations (PR) landscape, social media has emerged as a transformative force, reshaping how companies connect with their target audience. The evolution of technology and communication platforms…
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February 28, 2024

Top 5 Public Relations Campaign Strategies in Africa

In Africa's dynamic and ever-evolving landscape, Public Relations (PR) plays a pivotal role in shaping perceptions, fostering connections, and driving socio-economic progress. As the continent navigates through diverse cultures, languages,…
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January 31, 2024

4 Qualities of a Global PR Firm in Africa and the Middle East Region

Business opportunities in Africa and the Middle East have continued to blossom in recent years. The region is increasingly becoming a reliable hub for established innovations and technological startups. And…
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January 19, 2024

Gaining Foothold in the African Markets with a PR and Communications Consultancy

Be it Africa or any other part of the world, public relations (PR) services are widely in demand. No wonder a PR and communications consultancy holds a major say in…
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January 11, 2024

10 Strategies for Organizations to Navigate Today’s Communication Challenges

In the rapidly advancing digital age, effective organizational communication has never been more critical. The different communication channels, diverse stakeholders, and the fast-paced nature of contemporary business environments present unique…
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December 21, 2023

8 Public Relations Trends to Look Out for in 2024

In the world of work, 2023 has been largely perceived as an annus mirabilis. For observers, the year will be remembered as one that consciously set in motion the future…