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March 21, 2024

6 Ways Social Media Is Influencing Contemporary PR

In the fast-paced public relations (PR) landscape, social media has emerged as a transformative force, reshaping how companies connect with their target audience. The evolution of technology and communication platforms…
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February 28, 2024

Top 5 Public Relations Campaign Strategies in Africa

In Africa's dynamic and ever-evolving landscape, Public Relations (PR) plays a pivotal role in shaping perceptions, fostering connections, and driving socio-economic progress. As the continent navigates through diverse cultures, languages,…
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January 31, 2024

4 Qualities of a Global PR Firm in Africa and the Middle East Region

Business opportunities in Africa and the Middle East have continued to blossom in recent years. The region is increasingly becoming a reliable hub for established innovations and technological startups. And…
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January 19, 2024

Gaining Foothold in the African Markets with a PR and Communications Consultancy

Be it Africa or any other part of the world, public relations (PR) services are widely in demand. No wonder a PR and communications consultancy holds a major say in…
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January 11, 2024

10 Strategies for Organizations to Navigate Today’s Communication Challenges

In the rapidly advancing digital age, effective organizational communication has never been more critical. The different communication channels, diverse stakeholders, and the fast-paced nature of contemporary business environments present unique…
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December 21, 2023

8 Public Relations Trends to Look Out for in 2024

In the world of work, 2023 has been largely perceived as an annus mirabilis. For observers, the year will be remembered as one that consciously set in motion the future…
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December 15, 2023

How to leverage public relations for a positive brand image

Every brand needs a different persona. An experienced African PR Agency knows this and builds a communication strategy based on this concept. Given the evolving innovation and development in Africa, the scenarios…
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December 12, 2023

Lead by Example: Mastering the Art of Effective Leadership in Public Relations

In the fast-paced realm of public relations, effective leadership transcends mere preference—as it stands as an imperative for progress. Guiding a team within the PR domain demands a distinctive skill…
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November 25, 2023

5 Practical PR Steps That Will Help Strengthen Your Online Presence

Building a solid online presence should not only be for business purposes. It ought to be a necessary requirement for every online community member, whether you're a business proprietor, a social…
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November 21, 2023

8 Practical Tips to Drive Branding with PR in Africa 

An effective public relations strategy involves more than merely announcing a new product or holding a charity event. In Africa, driving branding with PR requires significant additional effort for the…
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November 9, 2023

5 Ways to Develop Effective PR Strategies for African Startups

Effective PR strategy is an all-encompassing and inescapable variable needed for accelerating growth in startups. Africa’s budding innovative ecosystem is increasingly aligning its frameworks towards the perspective—giving businesses and startups…
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November 6, 2023

Storytelling:Your Best Bet to Drive Sustainable Brand Growth

Storytelling is a powerful force that connects people most incredibly in everyday interactions. Human beings are storytelling creatures, and the most sustainable relationships around us are often formed when people…
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November 3, 2023

5 Reasons Why Every Business in Africa Need Communications to Scale

Riding the wave of entrepreneurship is daunting, but employing the right strategies can make capturing the rising possibilities a breeze. And that’s the most cliché thing every budding or seasoned…
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October 30, 2023

Unlocking the Potential: How Effective Communication and Public Relations Drive Brand Building and Enhancement

Recently, we have been hearing a lot of new and common terms relating to marketing and branding, whether for large organizations or small businesses. Among these terms, "public relations" stands…
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October 30, 2023

8 Ways PR is Transforming the African Business Landscape

Public Relations (PR) is increasingly becoming a powerful force in transforming the African business landscape, propelling organizations to the forefront of success. Its importance goes beyond the everyday patterns of communication,…
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October 26, 2023

10 Ways to Build a Solid Reputation Management Strategy in Africa

The strategic thrust of reputation management is increasingly becoming one of the greatest pillars of the innovation ecosystem in Africa. Several businesses in the continent are now paying attention to…
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October 21, 2023


Effective communication strategies are crucial for the success of African startups. By actively seeking feedback from their target audience and engaging in continuous learning, startups can better understand the needs…
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October 19, 2023

Changing the African Narrative through Storytelling – A decade-old drum on a mission

Storytelling has always been part of African culture and history. Since the glorious days of the Malinka talking drums and the war songs of the Dahomey Amazons, Africans have told…