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November 25, 2023

5 Practical PR Steps That Will Help Strengthen Your Online Presence

Building a solid online presence should not only be for business purposes. It ought to be a necessary requirement for every online community member, whether you're a business proprietor, a social…
BlogsMain Articles
November 21, 2023

10 Practical Tips to Drive Branding with PR in Africa 

An effective public relations strategy involves more than merely announcing a new product or holding a charity event. In Africa, driving branding with PR requires significant additional effort for the…
BlogsMain Articles
November 9, 2023

5 Ways to Develop Effective PR Strategies for African Startups

Effective PR strategy is an all-encompassing and inescapable variable needed for accelerating growth in startups. Africa’s budding innovative ecosystem is increasingly aligning its frameworks towards the perspective—giving businesses and startups…
BlogsMain Articles
November 6, 2023

Storytelling:Your Best Bet to Drive Sustainable Brand Growth

Storytelling is a powerful force that connects people most incredibly in everyday interactions. Human beings are storytelling creatures, and the most sustainable relationships around us are often formed when people…
BlogsMain Articles
November 3, 2023

5 Reasons Why Every Business in Africa Need Communications to Scale

Riding the wave of entrepreneurship is daunting, but employing the right strategies can make capturing the rising possibilities a breeze. And that’s the most cliché thing every budding or seasoned…
BlogsMain Articles
October 30, 2023

Unlocking the Potential: How Effective Communication and Public Relations Drive Brand Building and Enhancement

Recently, we have been hearing a lot of new and common terms relating to marketing and branding, whether for large organizations or small businesses. Among these terms, "public relations" stands…
BlogsMain Articles
October 30, 2023

8 Ways PR is Transforming the African Business Landscape

Public Relations (PR) is increasingly becoming a powerful force in transforming the African business landscape, propelling organizations to the forefront of success. Its importance goes beyond the everyday patterns of communication,…
BlogsMain Articles
October 26, 2023

10 Ways to Build a Solid Reputation Management Strategy in Africa

The strategic thrust of reputation management is increasingly becoming one of the greatest pillars of the innovation ecosystem in Africa. Several businesses in the continent are now paying attention to…
BlogsMain Articles
October 21, 2023


Effective communication strategies are crucial for the success of African startups. By actively seeking feedback from their target audience and engaging in continuous learning, startups can better understand the needs…
BlogsMain Articles
October 19, 2023

Changing the African Narrative through Storytelling – A decade-old drum on a mission

Storytelling has always been part of African culture and history. Since the glorious days of the Malinka talking drums and the war songs of the Dahomey Amazons, Africans have told…
BlogsMain Articles
October 18, 2023

5 Crisis Management Strategies that Will Save Your Brand from Embarrassment

In today's fast-paced digital landscape, the ability to effectively manage crises is paramount for any brand's success and reputation. Every organization, at some point, may find itself facing unexpected challenges…
September 28, 2023

Public Relations in Crisis Management

Public relations is considered to be one of the most important tools used by public and private sector organizations to manage their interactions and relations with stakeholders. There is great…
BlogsMain Articles
August 22, 2023

Djembe Consultants Announces 10th Anniversary Celebration Campaign

Djembe Consultants (Djembe), an award-winning consultancy focusing on the African and Middle Eastern (MEA) regions, today announced a six-month campaign that will celebrate the Consultancy’s 10-year anniversary by showcasing a…
July 6, 2023

Leading with public affairs: rethinking stakeholder relations for startups

Leadership requires communication. People only buy into visions they know, understand, or trust. Quite too often, entrepreneurs and innovators narrow communication to marketing – communication goes beyond marketing – and…
BlogsMain Articles
June 22, 2023

Fostering a Resilient Entrepreneurial Ecosystem for African Startups

The African continent has experienced a surge in entrepreneurial activity in recent years. This growth of entrepreneurial start-ups in Africa has been actively encouraged and supported by governments and the…
January 11, 2022

Storytelling: the missing rib of Africa’s innovation ecosystem

Working on the frontier of public relations, innovation policy and startup ecosystem-building, I learnt that anything related to communications does not weigh equally with fundraising, talent acquisition or product-building on…
June 10, 2021

Covid-19, the Sub-Saharan Digital Economy & the power of mobile money services

The adoption of digital technologies in Africa since the dawn of the last decade has surpassed expectation and raised global commentary. For a continent that significantly lags in terms of…
December 22, 2020


Many livelihoods were severely affected overnight when movement control orders caused by COVID-19 struck Africa’s vast informal sector. What needs to happen to help this sector of entrepreneurs to get back on their feet, stabilize and grow?   In…